Kellogg’s NCS Event Press Release
KELLOGG’S CHEEZ IT GROOVES PARTNERS WITH N3RD STREET GAMERS TO BRING
ESPORTS TO AMATEUR GAMERS AT WAL-MART STORES ACROSS NORTH AMERICA
KELLOGG’S & NSG TO OFFER $15,000 GRAND PRIZE IN OVERWATCH NATIONAL CHAMPIONSHIP SERIES
Denver, CO (August 1, 2019) – The Kellogg Company is entering the amateur esports space through a new partnership with N3rd Street Gamers (NSG), a national esports infrastructure company based in Philadelphia, PA, and sponsoring a new Overwatch esports video game tournament with its Cheez-It Grooves product. The tournament, a “Major” in NSG’s National Championship Series will begin on Friday, October 4, in Denver, CO, with a grand prize of $15,000.
NSG and Kellogg’s will also host National Championship Series Academy Tier events in five markets, including Dallas, Kansas City, Nashville, Spokane Valley and Colorado Springs. The Academy events will be a great place for amateur gamers to learn and compete with other gamers with like skill sets in Overwatch and Fortnite. Venues, dates and times of individual tournaments can be found at GamingandSnacking.com.
“Kellogg’s is thrilled to partner with N3rd Street Gamers and the National Championship Series to bring 25 Academy Tier events to Walmart stores across the United States. Gaming and Snacking go hand and hand,” says Michael Clark, Director, Shopper Marketing at Kellogg’s. “By partnering Cheez It Grooves with the NCS, we are determined to promote the perfect snack to compliment gamers everywhere.”
NSG designed the National Championship Series to be a bridge between the aspiring esports athlete and the professional esports competitive circuit. The National Championship Series aligns amateur and collegiate esports athletes directly with the professional esports industry by providing opportunities for gamers to compete in-person across every region in the United States.
“Partnering with a globally recognized brand like Kellogg’s is humbling and validates our model of providing national scale grass roots esports marketing capabilities,” says John Fazio, Founder and CEO of N3rd Street Gamers. “This type of brand partnership will be essential in helping us grow the market by reaching more people and convincing more gamers to compete in esports competitions like the National Championship Series.”
The esports industry is scheduled to reach an overall value of $1.4B by the year 2020 and brands are estimated to contribute 77% of this, or $694M. The partnership between Kellogg’s and N3rd Street Gamers exemplifies the creativity and foresight necessary for brands not endemic to the esports industry to integrate successfully.
About N3rd Street Gamers
N3rd Street Gamers (NSG) is an esports network headquartered in Philadelphia, PA that focuses on serving semi-professional and developing competitive gamers. The company promotes greater access to the esports industry by increasing the amount of in-person competitions run on high quality equipment at affordable prices. In 2018, NSG launched the National Championship Series to provide high quality gaming tournaments to more than ten cities nationwide. Early backing came from SeventySix Capital, a premier sports tech venture capital firm led by World Series Champion Ryan Howard, and Comcast Spectacor, owner of a portfolio of professional sports teams including the NHL’s Philadelphia Flyers and the Overwatch League’s Philadelphia Fusion. Through the support of these partnerships, NSG is laying a national framework for esports talent development. For more information, please visit nsg.gg.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg’s® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.